Experience
Action Furnace | Director, Marketing & Communications | 2019 – Present
Managed all aspects of marketing, design, and promotions through a well-developed strategy
Developed and designed inventive design solutions for print mediums
Organized and participated in conventions, trade shows, and exhibitor expos
Maintained vendor relationships and contracts across Alberta
Developed and implemented processes internally
Collaborated with multiple departments: Operations and Accounting
Created, designed, and scheduled posts thought all social media platforms
Responsible for the customer journey
Managed all review communications
Collaborated with owners on multiple projects and campaigns
Transpera Technologies | Designer | 2016 – Present
Designed for both print and digital marketing materials for clients
Created custom designs or implemented design principles to existing files to create new/similar designs
Designed websites for Windtower, Fabutan, Startec, and RANA Respiratory Care Group
Designed graphic elements, and infographics for newsletters, email campaigns and other platforms
Developed logos, and brand standards, and style guides
Constructed high-quality designs from concept to completion for both print and digital platforms
Collaborated with President, Marketing Manager, and clients on multiple projects and campaigns
Collaborated with web-developer to implement strategic SEO content into the website
Creative Director | 2017 - 2019
Managed all aspects of marketing, design and promotions through a well-developed strategy
Designed and coordinated all aspects of development including concept, design and approval
Developed and designed inventive design solutions for both print and digital mediums
Organized monthly marketing campaigns nationally and internationally
Communicated and collaborated with over 130 franchisees within Canada and the USA
Influenced vendor/partnership relationships and sponsorship contracts across Canada
Organized and participated in conventions, trade shows, and exhibitor expos
Managed public relations, media awareness and brand ambassadors
Developed and implemented processes and deadlines within both the marketing and print team
Inspired/mentored team members within through useful and constructive feedback
Collaborated with multiple departments within Fabutan, Hush Lash Studio, and INK Print House
Managed a team within both the marketing and print department
Managed multiple budgets for national and local advertising
Organized/oversaw photoshoots and videos; crafted story board and assisted photographer/videographer
Marketing Communication Coordinator | 2015 - 2017
Collaborated directly with the Marketing Director on all design and marketing initiatives
Created unique design solutions for both print and digital advertising
Created, designed, and scheduled social media and managed all customer concerns
Designed monthly marketing campaigns nationally and internationally
Consulted directly with internal clients on matters relating to their designs/printing requirements
Communicated and collaborated with over 130 franchisees within Canada and the USA
Maintained vendor relationships and contracts all across Canada
Participated in conventions, trade shows, and exhibitor expo
Collaborated with multiple departments: IT, Franchising, Local Area Reps, Print, and Accounting
Maintained content internally, and publicly on the website, blog and internal database
Assisted Print Coordinator in formatting projects, printing, and cutting
Print production skills developed by printing marketing materials in house
Photographed products and models as a Secondary Photographer to the Lead Photographer
Airdrie Life | Freelance Designer | 2013 - 2015
Created multiple advertisements for clients, that best met their needs and desires
Designed a show home map displaying specific information and locations
Collaborated and designed a 7 page spread in the Airdrielife magazine to celebrate their 10 years
Designed a 47 page booklet for ARTember that was feature in the magazine